Social Media Trend Predictions for 2025 – Trends, Do’s & Don'ts
New Year. Same Socials?
If you’ve been in the social media game for a while you know: keeping up with Social Media Trends isn’t just about hopping on the latest bandwagon. It’s about developing unique marketing strategies that resonate and deliver results.
2025 is around the corner, and social media is evolving fast. Here’s your go-to social media guide for 2025.
Are You Ready for the Future of Social Media?
If there’s one thing we know about social media, it’s that it never stays still. Every year brings fresh trends, new algorithms, and even bigger opportunities to connect with audiences. As we look ahead to 2025, let’s dive into the Social Media Do’s and Don’ts, explore upcoming Marketing Predictions, and uncover key Social Media Trends that could shape the way we interact, create, and market online.
Spoiler alert: The future is all about being authentic, engaging, and forward-thinking. Let’s get into it!
Marketing Predictions for 2025: What's Next?
As we look ahead, the social media landscape is gearing up for some fascinating changes. Here are some social media predictions for 2025 that your brand should be ready for:
Brands Will Prioritize Community (with a Twist)
While digital communities remain essential, expect a bigger focus on in-real-life (IRL) connections through exclusive events and private spaces that create and foster genuine relationships. Documenting those events with stories and other social media content will fuel FOMO reactions and create a brand hype.
Long-Form, Storytelling Content Will Shine
More brands will embrace storytelling with long-form, personal content. Think of blogs, video diaries, and authentic behind-the-scenes moments that deepen audience connections. Platforms like YouTube have increased their shorts to three minutes and even LinkedIn is incorporating video content in a more accessible way.
Social Platforms as Low-Budget TV Networks
Expect a rise in "series-style" content. Brands and creators will experiment with character development, episodic storytelling, and engaging arcs that keep users coming back for “the next episode.”
The Return of Carousel Posts
We’re already starting to see this — with current algorithm shifts, carousel content will see a resurgence. These multi-image or slide posts are perfect for keeping communities entertained, informed, and engaged.
Social Media as Entertainment Hubs
Platforms will evolve further into entertainment-first spaces, where users consume content like TV shows, books, or magazines. The emphasis will shift from being "social" to creating and enjoying rich, value-packed experiences.
These trends highlight an ongoing shift: social media is no longer just a marketing channel—it’s becoming a cornerstone of storytelling and audience connection.
The Do’s of Social Media for 2025
1. Focus on Connection, Not Just Engagement
The days of chasing likes are long gone. Also saving content as a major of engagement success has seen its days. Instead, prioritize creating content that resonates with your audience and encourages meaningful interactions—think shares, comments, and discussions. People are on social media to be social and crave authentic connections.
Pro Tip: In addition to your feed posts, polls, Q&A sessions, and interactive stories are fantastic tools for fostering community.
2. Embrace Employee-Influencing
This will be a big thing — not just on professional networking platforms like LinkedIn. Your team is your greatest asset! In 2025, leveraging employee voices will be a key trend. Showcase their stories, experiences, and behind-the-scenes moments to humanize your brand and build trust with your audience.
3. Invest in Original Reels and Videos
Longer-form reels (30-60 seconds) and signature video series will dominate. Think of these as mini TV episodes exclusive to your brand. They’re engaging, sharable, and create an emotional connection with viewers.
4. Stay on Top of AI Integration
AI will continue to transform social media marketing. While everyone is tapping into the convenience of AI in social media — use AI tools for repetitive tasks like content scheduling, automatization and co. Always keep the human touch in your final output and especially your content, it will help you stand out.
5. Align with Social Responsibility
Audiences are looking for brands that stand for something. Use your platforms to support causes that align with your values. From sustainability efforts to local community events, take a stand and share your journey.
Now let’s see what should be left behind on social media.
The Don’ts of Social Media for 2025
1. Avoid Overdone Edits
Audiences are moving away from polished, overly curated feeds. Ditch the heavy filters and show a more natural side of your brand. People love seeing imperfections—it’s what makes you real!
2. Stay Incognito
In 2024 we’ve seen the rise of faceless digital marketing — now followed by a fall. With original content, digital storytelling and employee influencing — hiding your face won’t work. People want to connect with people on social media.
Faceless digital marketing will fail. Find out why.
3. Say No to “Post & Ghost”
Sharing content and then disappearing? Big no. Social media is a two-way street. Engage with comments, respond to messages, and show your followers that you’re listening.
4. Don’t Chase Every Trend
Not every trend will suit your brand. Choose those that align with your identity and audience. Authenticity always trumps being trendy.
5. Avoid Ignoring Data
Analytics are your best friend. Ignoring insights like engagement rates or audience demographics means missing out on opportunities to optimize your content.
Unsure what to track? Check out this Social Media Metrics Guide.
ARE YOU READY FOR 2025?
As we head into 2025, the importance of staying adaptable, authentic, and audience-focused cannot be overstated. By following these Social Media Do’s and Don’ts, you’ll not only keep up with trends but thrive in the ever-changing landscape of social media marketing.
Ready to elevate your social media game for the new year? Let’s chat and create a strategy that works for you!
