Essential Social Media Management Tools for Our Marketing Agency

It’s not a want, it’s a need!

Running an efficient and creative boutique Social Media Agency requires using the right tools. With so many platforms, content calendars, and client requests, we need reliable, effective, and easy-to-use social media management tools to stay organized and deliver quality services. Let me take you behind the scenes and share the best social media tools that have become essential to our day-to-day operations at our digital marketing agency.

Whether you’re looking for ways to streamline content creation or simplify client communications, these tools are absolute game-changers!

essential social media management tools for social media agency hand tapping on keypad of macbook
 

Social Media Management Tools That Are Essential to Our Boutique Marketing Agency

Do I really need to invest into Social Media Tools?

Creating content, automating tasks, and staying on top of your strategy all require the right tools. While many social media platforms offer free plans, these often come with limitations that may hinder your online success. We prioritize delivering top-quality results, which is why we've chosen to invest in professional-grade social media tools.

Before we get into the specifics, let’s talk about why using the right social media tools is so important for agencies like ours. Managing multiple accounts, creating engaging content, getting client approvals and ensuring deadlines are met is extremely important. Without the proper resources, things can get messy and overwhelming. That’s where the tools come in to help us save time, work more efficiently, and our clients hit their marketing goals.

 

6 Social Media Management Tools that we use as a Boutique Marketing Agency

 
essential social media management tools for social media agency calendly scheduling client management

Calendly Scheduling

Scheduling social media content is essential, but scheduling time with clients is just as important. Calendly is our go-to for setting up client meetings without the headache of email tag. Our clients can see our availability and book meetings directly and at their best convenience, saving us from endless back-and-forth emails trying to find a time that works for everyone.

When managing a business, time is precious — for us and our clients, and Calendly helps us maximize it.

 
essential social media management tools for social media agency google workflow asset management

Google Workspace/Google Business Suite

It’s no secret that Google Workspace is a must-have for any business. It’s especially true in the world of social media management. From Google Drive to Docs and Sheets, the collaboration possibilities are endless. We use Google Workspace to keep all our clients documents, strategies and social media content in one place, keep track of analytics, and collaborate in real-time on campaign ideas.

Plus, with Gmail, all our client communications stay streamlined and organized.

 
essential social media management tools for social media agency asana workflow and project management

Asana

Asana is the project management tool we can’t live without. When managing multiple clients, staying on top of tasks, deadlines, and campaigns is crucial. Asana lets us create detailed task lists, assign team members, and set due dates to ensure everything runs smoothly. It’s how we keep track of ongoing campaigns, content approvals, and client feedback.

The best part? Asana is super user-friendly, making it easy to stay on the same page without losing track of the little details.

 
essential social media management tools for social media agency adobe creative cloud content creation illustrator social media grid planning

Adobe Creative Cloud

While a lot of Content Creators and Social Media marketers prioritize Canva for all things Social Media, our go to is the Adobe Creative Cloud. Adobe tools like Photoshop, Illustrator, and Premiere Pro give us the ability to create on-brand and high-quality graphics and videos for clients. Plus, we store all our clients' brand elements in the Adobe Library for easy access.

So when you need something truly custom, Adobe is your best friend.

 
essential social media management tools for social media agency canva design social media templates

Canva

Don’t tell Adobe, but every now and then we’ll cheat with Canva! This design tool makes creating visually appealing content so quick and easy. We create and store custom templates, as well as prepare presentations like our monthly performance breakdowns. With customizable templates, graphics, and brand kits, Canva allows us to whip up everything from Instagram posts to Pinterest graphics in no time.

 
essential social media management tools for social media agency gain app content approval and scheduling

Gain App

One of the trickiest parts of social media management is getting content approved by clients in an efficient way. Enter Gain App. This tool makes content approval simple and stress-free, allowing us to share social media calendars and posts directly with clients. They can review, request edits, or approve everything within the platform, which means no more back-and-forth email chains! Once approved, Gain App is great for automatic scheduling, as well as keeping track of analytics.

This is a total time-saver, ensuring that content goes live on schedule while keeping the client in the loop.

 

Why These Social Media Tools Are Essential

Social media is extremely fast paced, so as a boutique marketing agency, we have to be quick, efficient, and creative. These social media management tools allow us to deliver high-quality work for our clients while keeping things organized behind the scenes. No matter if it's creating stunning visuals, managing projects seamlessly, or ensuring that content is approved on time — these tools make it possible for us to run smoother than a fresh jar of skippy.

 

READY TO OPTIMIZE YOUR SOCIAL MEDIA GAME?

Having the right social media tools is key to running a successful agency. At Socialkind, we’ve created a toolkit that helps us deliver results, stay creative, and keep clients happy. If you’re looking for more ways to optimize your social media management or want to see how we can help your brand get seen online contact us.

 

 
Polaroid of Woman in Jeans with long blonde hair Katharina Garmon Socialkind Studio
 
 

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