Social Media Marketing Pricing: DIY & In-house vs. Agency
A Guide to Social Media Marketing Pricing for your Business
If you’re reading this, you’re probably curious about social media marketing pricing and whether it’s better to go DIY, appoint an inhouse team or hire an agency. It’s a big decision, and I’m here to help you navigate the costs and benefits of each approach.
OVERVIEW OF SOCIAL MEDIA MARKETING PRICINGTaking Social Media Marketing in your own hands
When you take the DIY route for your social media marketing, you’re in complete control. You get to create all of your content, decide what gets posted, when, and how. This can be great for businesses that have a strong understanding of their brand and a knack for creativity. But let’s break down the social media marketing pricing for DIY:
Tools and Software: You'll need various tools for scheduling, analytics, design and content creation. Subscriptions can range from $10 to $300 per month.
Training and Education: Keeping up with trends and best practices requires continuous learning, which can cost $100 to $500 per course or workshop.
Time Investment: Managing social media effectively takes a significant amount of time—time that could be spent on other business activities. This is often the biggest hidden cost and not calculated into the monthly pricing overview.
Hiring an In-House Marketing Team
The perfect middle ground?
In-house marketing teams offer a blend of control and professional execution. Here’s how in-house marketing compares:
Control: An in-house team focuses solely on your brand and is there at all times. This gives you more control over the marketing, process and people.
Costs: Hiring and training an in-house team can be expensive. Salaries, benefits, and ongoing training can add up, often costing more than outsourcing to an agency. This is all in addition to the tools and software required to create and monitor your marketing efforts.
Management: Managing an in-house team requires time and effort, from overseeing daily tasks to keeping the team updated on industry trends.
Hiring an In-House Marketing Team is a top tier when it comes to social media marketing pricing. In addition to hiring, training and maintaining employees, you have additional costs of software, tools and other necessities. This can quickly add up to multiple thousands each month. The social media marketing pricing can accumulate to $7000+ monthly.
Working with a Social Media Agency
Hiring a marketing agency like Socialkind Studio means you’re investing in expertise, professionalism and efficiency. Here’s what to expect in terms of marketing agency pricing:
Comprehensive Services: Agencies offer a full suite of services, from content creation to analytics and everything in between. Our most favorite social media marketing package starts at around $1,500 per month and can go up depending on your needs.
Expertise: Agencies have experienced professionals who stay up-to-date with the latest trends and strategies. You’re paying for their knowledge and expertise, which ensures effective and professional execution.
Time Savings: With an agency handling your social media, you can focus on other core aspects of your business. Our clients usually spend less than 60 minutes to review and approve content, along with a biweekly strategy call. This can lead to indirect savings and increased productivity.
How To Make The Decision For Your Social Media Marketing
Choosing between DIY, in-house, and agency services boils down to your business needs, budget, and goals. Let’s explore the specifics in more detail.
Control and Customization
With DIY, you have complete control over your social media presence. This means you can customize content to align perfectly with your vision. In-house teams offer a similar level of control with added professional expertise. An agency provides a professional touch and strategic approach, though you might have to relinquish some control.
Cost Efficiency
DIY social media marketing can be cost-effective if you already have the skills and tools. However, hidden costs such as time and potential mistakes can add up. In-house teams come with significant initial costs but offer long-term benefits if you have the budget. Marketing agency pricing might seem higher initially, but the ROI often justifies the expense due to professional handling, strategic insights, and time savings.
Quality and Consistency
Agencies bring a level of quality and consistency that can be hard to achieve on your own. With the right In-house team you can also get high-quality content tailored specifically to your brand. DIY can sometimes result in inconsistent posting and varying content quality, especially if you’re juggling multiple business tasks or do not specialize in design, marketing and such..
SO WHAT’S THE BEST BANG FOR YOUR BUCK?
We’d say us - but deciding between DIY, in-house, and hiring an agency for your social media marketing depends on your business’s unique needs and budget. If you have the time, skills, and passion for social media, DIY might work for you. In-house teams are great for businesses with the budget to support them. However, if you want professional, consistent, and strategic social media management, investing in an agency could be the best choice.
Ready to elevate your social media game? At Socialkind Studio, we specialize in turning your social media presence into a powerful tool for business growth. Contact us today and we’ll make your business thrive online!