9 Winning Social Media Trends & Design Styles
Knowing the trends never goes out of style
From brat summer to very demure – trends come and go faster than you can say “algorithm change”. The social media landscape is changing constantly. Staying ahead of the trends is key to keeping your brand relevant and engaging. I’m breaking down the top 10 social media trends and design styles that are absolutely winning in 2024. Whether you’re a small business owner or a seasoned marketer, these trends will give you the edge you need to stand out.
9 Winning Social Media Trends & Design Styles
1.SHOPPABLE POSTS: SOCIAL COMMERCE
Social commerce is growing, and shoppable posts are at the forefront. Platforms like Instagram and TikTok now allow you to tag products directly in your posts, making it easier for followers to shop without leaving the app. And we all love the convenience of having everything in one place.
The Floridian jewelry brand Mermaid and me leads by example when it comes to social commerce and offers a seamless shopping experience—weather it’s a sticker widget in their stories or linked products in their feed posts.
2.AUTHENTIC STORYTELLING: SHOW, DON’T JUST TELL
In 2024, audiences crave authenticity more than ever. Brands that focus on storytelling—sharing real experiences, challenges, and successes—are winning on social media. Whether it's through video, carousel posts, or stories, make sure your content resonates on a human level. Share your brand’s journey—including the ups and downs. Authenticity builds trust and loyalty.
Not sure how to tell your story? Read this.
3.MAXIMIZING VISUAL IMPACT: 3X4 FORMAT ON INSTAGRAM
The 3X4 format is the new sweet spot for Instagram posts. This format allows you to use more vertical space, making your images stand out in the feed. Whether you’re posting a product shot or a behind-the-scenes moment, this format ensures that your visuals are front and center. Why don’t you experiment with 3X4 aspect ratios for your next Instagram post to see how it affects engagement.
4.SEVEN OR SIXTY SECS: VIDEO CONTENT IS QUEEN
Since we’re talking about formats. 16:9 is not going to leave us anytime soon. TikTok and Instagram Reels have proven that short-form video content is here to stay. These quick, engaging videos are perfect for capturing attention in a matter of seconds. Whether you’re sharing product demos, behind-the-scenes glimpses, or fun challenges, short-form videos can help you connect with your audience on a more personal level. Remember, the first few seconds are everything, so make them count!
Not sure how to start out? Try one of these hooks.
5.ACCESSIBILITY: TEXT-OVERLAY VIDEOS
Social media is where people of all backgrounds, cultures, and abilities come together to share their stories, ideas, and perspectives. Embracing accessibility and diversity in social media not only builds inclusivity but also improves the online experience for everyone.
As for videos, text-overlay videos are gaining popularity as they make your content more accessible. Adding captions or key points directly on your video ensures that your message is conveyed even without sound. This is especially important considering that many users scroll through social media with their sound off.
6.MAKE YOUR CONTENT POP: BOLD COLORS, PATTERNS & GRADIENTS
In the last few years we’ve seen an increase in feeds turning beige and brands staying away from colors. But bold colors, patterns and gradients are making a comeback in social media design. Whether you’re designing a post or creating a story, vibrant hues grab attention and make your content stand out. Don’t shy away from using bold colors—just make sure they align with your brand’s personality.
7.MICRO-INFLUENCERS: THE NEW POWER PLAYERS
We know the power of influencers. As the needs have increased, the market has changed. Micro-influencers, with their highly engaged niche audiences, are becoming increasingly valuable for brands. They offer authenticity and relatability that larger influencers often can’t, making them perfect partners for brands looking to build genuine connections. So next time you’re in for an influencer marketing campaign consider collaborating with micro-influencers who align with your brand values for more authentic and effective influencer campaigns.
Want to make sure your influencer campaign is a success? Here are some tips.
8.SUSTAINABILITY MESSAGING: MORE THAN JUST A TREND
From De-Influencing in 2023 to Anti-Overconsumption in 2024—there is a clear trend evolving. Sustainability isn’t just a buzzword—it’s a movement. Brands that communicate their commitment to sustainability and ethical practices are resonating more with consumers. Whether it’s eco-friendly packaging or socially responsible initiatives, make sure your values shine through your content. The Jacksonville-based brand Ecoeclectic is setting a great example here.
9.HUMAN CREATIVITY VS AI GENERATED CONTENT
In the rapidly evolving landscape of social media, AI-generated content has emerged as both a powerful tool and a topic of debate. While AI can be an incredible asset in content creation, it's essential to weigh the benefits against the potential downfalls. While AI can still be a useful tool for generating ideas or automating tasks, relying too heavily on it can lead to a loss of authenticity. So if you ask us—use AI as a supplement, not a replacement, for your content and strategy. Remember, an authentic human touch cannot be replaced.
WANT TO STAY AHEAD OF THE CURVE?
There you have it—9 winning social media trends and design styles that will keep your content fresh and engaging in 2024.
Need help navigating these trends or crafting a strategy tailored to your brand? Reach out to us today and let’s create something amazing together!
