Best Social Media Practices: LinkedIn Business Page
Boost your visibility, credibility, and engagement
When it comes to professional networking and B2B marketing, we all know LinkedIn is the place to be. But creating a LinkedIn Business Page isn’t just about filling in your company details and hoping for it to take off. Without a strategy you LinkedIn business page most likely will collect some digital dust. To really benefit from LinkedIn, you need to engage actively and strategically. I will be breaking down the best practices that will help you boost your LinkedIn presence and turn your business page into a powerhouse of influence.
Optimize Your LinkedIn Business Page
Your LinkedIn business page is your company’s digital storefront. Just like a physical storefront, it needs to be inviting, informative, and optimized. Start by ensuring that your business profile is complete with all the necessary details—logo, overview, and contact information. Also, don’t forget to customize your call-to-action (CTA) button to guide visitors to take the next step, whether that’s visiting your website, contacting your team, or learning more about your services.
Here are some must-do’s to make sure it’s working for you:
Complete Your Profile: Ensure your company profile is fully completed with a compelling “About” section, up-to-date contact information, and your logo and cover image. LinkedIn recommends updating your cover image at least twice a year to keep things fresh and aligned with your other marketing channels.
Use Keywords Strategically: Incorporate relevant keywords and industry-specific terms throughout your page. This improves your visibility in LinkedIn’s search results. We like to go with keywords such as “Social Media Marketing”, or “Content Creation”.
Customize Your URL: A customized URL (e.g., linkedin.com/company/yourbusinessname) is easier to share and promotes brand consistency.
Regular Content Updates: Share content regularly, including blog posts, industry news, and company updates. Consistent activity keeps your audience engaged and increases your reach.
ENGAGE YOUR EMPLOYEES
Your employees are your best advocates! Encouraging them to share company content on their personal profiles can exponentially increase your reach. Here’s how to do it:
Encourage Content Sharing:
Ask your team to share posts, company news, and achievements. Employee posts often have higher engagement than company posts because they feel more personal.
Tagging and Mentions:
When your employees mention or tag your company in their posts, it boosts visibility and drives traffic to your Business Page.
Behind-the-Scenes Content:
Employees can share behind-the-scenes content from company events, which humanizes your brand and makes it more relatable.
POSTING CONSISTENTLY FOR MAXIMUM IMPACT
Consistency is key when it comes to LinkedIn marketing. Here are some tips for posting effectively:
Content Variety:
Mix up your content types. LinkedIn lets you share articles, short posts, videos, and images. Developing a diverse content strategy keeps your audience engaged.
Optimal Posting Times:
The best times to post on LinkedIn are during business hours, typically between 9 AM and 12 PM, Tuesday through Thursday.
Quality Over Quantity:
It’s better to post high-quality, valuable content less frequently than to post content that doesn’t resonate with your audience.
Want to ensure the best content consistency for your online presence? Check out our checklist.
ANALYZE AND REFINE YOUR STRATEGY
Tracking your LinkedIn metrics is important to understand what’s working and what needs improvement. Here’s how to get started:
Use LinkedIn Analytics:
LinkedIn offers built-in analytics tools that provide insights into page views, follower demographics, and engagement rates. Use these to review and adjust your content strategy.
Engagement Metrics:
Pay close attention to which posts get the most engagement. Are videos performing better than articles? Use this data to inform future content.
Adjust Your Strategy:
Based on your analytics, adjust your content type, posting frequency, and engagement tactics to better meet your goals.
READY TO OPTIMIZE YOUR LINKEDIN?
Your LinkedIn Business Page can be a powerful tool in your marketing arsenal when optimized correctly. Start implementing these best practices today for better visibility, credibility and engagement!
Need help getting started? Contact us at SocialKind Studio for personalized LinkedIn marketing strategies.
