7 Unusual Social Media Content Ideas for Ecommerce Businesses
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Social Media for Ecommerce businesses has changed the way we shop. Creating engaging content for your Ecommerce Social Media Marketing can seem like a daunting task, but with the right approach, it becomes a game-changer. Social media isn't just about showing off your products—it's about building a connection, telling your brand story, and creating value for your audience. Here are seven creative Social Media Content Ideas for Ecommerce businesses that will keep your audience hooked!
Is Your E-commerce Social Media Still Product Shots?
It's tempting to fill your e-commerce social media feed with aesthetic product shots—that’s not enough to truly capture attention and engage your audience. Sure, these images are visually appealing. Here's why you should diversify your content beyond just product photography:
1. Builds Trust through Authenticity
Consumers want to see the human side of your ecommerce business. Behind-the-scenes content, customer testimonials, and user-generated posts show that your brand is more than just products—it's a community. When people see real humans using or interacting with your product, it builds credibility and trust in a way that a flatlay just can’t.
2. Breaks the Monotony
A feed full of similar-looking product shots can start to feel repetitive. Variety in your content—whether through videos, behind-the-scenes shots, or how-to videos—keeps your audience interested and coming back for more. Remember, social media is dynamic, and your content should reflect that by being diverse and engaging.
3. Highlights Your Brand’s Personality
Social media is the perfect platform to show off your brand’s personality. Quirky, fun, or even humorous content helps your audience relate to your brand on a deeper level. This personality is what makes brands like Duolingo and Wendy’s stand out—they aren’t afraid to step outside the box and entertain their audience in unexpected ways.
By diversifying your content, you create a richer social media experience for your audience, ultimately driving more engagement, fostering community, and boosting sales. So yes, keep your product shots, but don’t be afraid to sprinkle in more dynamic, engaging content that tells your brand's full story.
Why Your Ecommerce Marketing Strategy Is Important
Mastering Ecommerce Social Media Marketing isn’t just about promoting your products—it’s about connecting with your audience, solving their problems, and giving them content they care about. Use these seven content ideas to build a deeper connection with your followers and keep them coming back for more.
7 Unusual Social Media Reel Ideas for E-Commerce Businesses
1. Real Talk with Your Community
People love to feel connected to brands that value authenticity. One way to achieve this is by showcasing real stories from your community or customers. Take a page out of Little Words Project's book. They interviewed their community members and did in person giveaways, creating genuine and meaningful connections that went beyond the product. Real customer stories build trust and show the human side of your brand.
2. Go Rogue with Unhinged Content
Sometimes breaking the rules and going a little wild can create a lot of buzz. Remember when Duolingo introduced their owl mascot? Although Duolingo is a professional language learning software—they didn’t entertain the idea of utilizing their social media for more educational content. Duolingo embraces quirky, original, and sometimes odd content that is incredibly entertaining. Take risks with your Social Media Content Ideas and lean into what’s fun and unexpected for your brand. People love when brands don’t take themselves too seriously.
3. Be a Problem Solver
Customers love brands that solve real problems. Unfinished Apparel, for example, makes it clear they’re not just selling clothes—they're advocating for patient rights in the medical field. By aligning your content with a mission and purpose that resonates with your audience, you create a deeper emotional connection. This kind of problem-solving content can be both educational and impactful for your Ecommerce Social Media Marketing strategy.
4. Show Off Your Office Culture
Letting your audience peek behind the scenes makes your brand feel more approachable and human. Bauble Bar does this by highlighting their office culture in a fun and natural way. If you're thinking about hiring soon, this type of content not only resonates with your customers but also makes potential employees excited to join your team. It’s a win-win for building community and brand culture.
5. Share Your Brand’s Story
People love a good origin story. Radix Nutrition is a brand that humbled themselves by showcasing how far they’ve come—from their first meal package design to their current product range. Sharing a brand timeline or pivotal moments in your journey helps your audience feel like they’re part of something bigger. It creates an emotional bond that supports customer loyalty and strengthens your Social Media Content.
6. Offer a Support System
Sometimes the best content isn’t about selling, but about supporting your audience. Sittercity is a great example of this. Instead of focusing solely on promoting their services, they share creative DIY ideas and fun activities that families and caregivers can enjoy together. Think of how you can educate and entertain your followers, offering them value that’s not purely sales-driven but supports their lifestyle.
7. Listen to Your Audience
One of the most effective ways to create content is to simply listen to what your audience wants. Byoma excels at this by responding directly to user comments. After receiving a flood of requests for lip swatch videos, they delivered, keeping their community engaged and happy. By listening and responding to your audience, you can create content that’s tailor-made for them—and you don’t even need to come up with the ideas yourself!
READY TO LEVEL UP YOUR SOCIAL MEDIA STRATEGY?
If you’re looking for more tips and personalized guidance for your brand’s social media, let’s chat!
Contact us today and let’s create a unique social media presence for your business.
