Hitting that follow button is not connecting

Social Media has evolved a lot in the past years and it’s inevitable for businesses. Setting the right goals is the first step to success. But how do I define a social media marketing goal for my businesses?

Setting a Social Media Marketing Goal

In order to create content that converts you need to set a social media goal. What is your brand’s overall goal? According to Sprout Social these are the top goals. And we are shocked to see that one of the most important social media marketing goals is cutting it short.

S is for Social

Times have changed. The days of waiting for the magazines to hit the shelves and flipping through the pages are long gone. We are now creating our own magazines - on social media. Following brands we love, individuals that inspire and are sharing funny memes with our friends.

It’s pretty clear… We consumers crave authenticity and meaningful interactions. Audience connection goes beyond mere engagement metrics; it's about building trust and loyalty, and creating brand advocates. When your audience feels connected to your brand on a personal level, they are more likely to engage with your content, recommend your products or services to others, and remain loyal in the long run.

A Social Media Marketing Goal turned Chainreaction

Let’s do a self-test. Whenever you feel connected to a brand, how likely is it that you…

🧡 follow them online?

🧡 engage with their content?

🧡 visit their website?

🧡 buy from them?

🧡 tell your best friend about them?

I could keep going, but I think you get it. 

When consumers feel a genuine connection with a brand, they are more likely to engage with its content, make repeat purchases, and recommend it to others.

Setting audience connections as your social media marketing goal is going to get you numerous benefits: 

FOLLOWER GROWTH

Connecting with your audience can also lead to an increase in followers, further expanding your brand's reach.

INCREASED ENGAGEMENT

Authentic connections lead to higher levels of engagement, including likes, comments, and shares.

Not sure how to do that? Try implementing these interactive content strategies to increase audience engagement.

BRAND LOYALTY

When customers feel emotionally connected to your brand, they are more likely to remain loyal and advocate for your brand. In fact, 64% of consumers want to feel connected to a brand.

WEBSITE CLICKS

By fostering connections, you're likely to see an uptick in website clicks, driving more traffic to your online platforms.

BETTER CUSTOMER EXPERIENCE

Building strong relationships with your audience allows you to better understand their needs and wants, and even provide personalized experiences.

INCREASED REVENUE

When people feel connected with a brand, they're more likely to make purchases! In fact, a whopping 57% of consumers say they'd spend more with a brand they feel connected to. Plus, 76% would choose that brand over a competitor.

Connecting with your audience is easier said than done. But once you have achieved this, everything will fall into place. More website clicks? Check. Increased Sales? Check. Community Engagement? Check.

Let’s take a look at how we can hit audience connection as a social media marketing goal.

How to connect with your Audience?

Creating a genuine connection with your audience requires a thoughtful approach. Here are some social media tips to help you cultivate meaningful relationships:

AUTHENTIC CONTENT

Share content that resonates with your audience's values, interests, and aspirations. Be genuine, transparent, and relatable in your messaging.

TWO-WAY COMMUNICATION

Listen to your audience and actively engage with them through comments, messages, and polls. Show genuine interest in their feedback and incorporate it into your strategy.

PERSONALIZATION

Tailor your content to suit the preferences and demographics of your audience. Use personalized messaging and offers to make each follower feel valued and understood.

HOW TO MEASURE YOUR SOCIAL MEDIA MARKETING GOAL: Audience Connection

While audience connection may seem intangible, there are ways to measure its impact on your social media strategy. Review your social media metrics, sentiment analysis (analyzing if the natural tone of your audience interaction is mostly positive), and customer satisfaction surveys.

READY TO CONNECT WITH YOUR AUDIENCE AND HIT YOUR SOCIAL MEDIA GOALS?

Contact us today to learn how we can help you forge deeper connections with your audience and achieve your social media marketing goals.

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