Local Tips for Social Media Marketing Jacksonville-based Businesses
Is your social media strategy saying DUUUUUUVAL?!
Are you a Jacksonville-based business looking to make a splash on social media? You're in the right place! We understand the unique dynamics of the Jacksonville market and how to leverage them for social media success.
We’re talking:
🌴 DUUUUUUVAL
🌴 11 months of summer and january
🌴 904 being a lifestyle
🌴 eating artisan foods at Five Points
🌴 posing on THE staircase in Atlantic Beach
🌴 feeling cultured after visiting the Riverside Arts Market
🌴 considering to become an UBER driver during the TPC
🌴 holiday lights off of Girvin Road
You get it! And if you don’t - don’t worry.
No matter if you are new or are a staple to the Jacksonville market - this is how to leverage your location for social media success.
Jax Is Rad, so let’s get started!
How Social Media Marketing Jacksonville-based Businesses could look like?
1. Jacksonville-Inspired Hashtags and Keywords
The ongoing discussion persists: Are hashtags still a thing in 2024? Definitely!
However, their impact may have diminished somewhat over time.
So what’s the plan?
If you ask us (and our clients) - less is more. We focus on quality over quantity.
Although you can include up to 30 hashtags per post, we recommend a more focused approach. Choose few high-quality tags that authentically represent your brand and the specific post.
Part 1: The Hashtags
Our strategy involves a mix of industry-specific, local, and post-specific hashtags to achieve optimal outcomes. These are some local hashtags you will see us using:
🌴 #jacksonvilleagency
🌴 #jacksonvillesocialmediamarketing
🌴 #floridamarketing
🌴 #floridabusiness
Part 2: SEO Keyword Strategy
Now, let's look at SEO-optimized keywords. Incorporating SEO strategies into your social media captions is crucial for several reasons: heightened visibility on platforms like Instagram, increased user engagement, and potentially being featured in Google search results based on your caption's SEO optimization.
Here are some keywords we will use. They oftentime mirror our hashtag choices, with the addition of a few post-specific tags:
🌴 organic social media
🌴 florida business
🌴 marketing tips
🌴 jacksonville social media marketing
By integrating locally relevant hashtags and SEO-optimized keywords into your social media content, you can enhance your brand's visibility and engagement among Jacksonville's online community.
2. Collaborate with Local Jacksonville Influencers
Teaming up with social media influencers in Jacksonville can give your business a significant boost. Whether it's through traditional influencer marketing, joint product launches, or collaborative promotions, partnering with well-known figures in the Jacksonville community can amplify your brand's reach and credibility.
And if you’re wondering who would be a perfect fit? Believe me - there’s an abundance of Jacksonville social media influencers who are always eager to support local businesses.
3. Showcase Your Local Reviews
Positive reviews are like gold on social media. Share your customer testimonials to build credibility and trust with potential customers. Although they may not always be the highest performing posts, showcasing customer satisfaction is essential for moving your audience down the sales funnel.
4. Get the most out of Google My Business
Google My Business is an inevitable tool that bridges social media and local SEO. If you have a physical storefront, it's a must-have! Regularly update your profile, share captivating photos, and encourage reviews to enhance your local search rankings.
If you’re not utilizing it yet - here's a quick rundown to get started:
Step 1: Create a Gmail account.
Step 2: Visit the Google My Business page to set up, claim, and verify your business.
Step 3: Upload high-quality photos showcasing your storefront, interior, and products.
Step 4: Optimize your business description and services for SEO.
Step 5: Develop a strategy for posting updates, events, promotions, and announcements regularly. Ensure your posts feature brand-consistent graphics, SEO-optimized captions, and compelling call-to-action buttons.
Step 6: Monitor insights to track post performance and engage with messages, questions, and reviews promptly.
5. Spotlight Local Jacksonville Businesses and Events
Connect with your community by highlighting other local businesses and events. By sharing the love, you'll strengthen your local network and increase visibility among potential customers in Jacksonville.
Check out these resources for the latest in Jacksonville social media spotlights:
🌴 Visit Jacksonville: https://www.visitjacksonville.com/events/
🌴 Downtown Jacksonville https://dtjax.com/events/
🌴 Cre8jax https://cre8jax.com/
Locals also love these profiles and resources:
🌴 Jax Is Rad https://www.instagram.com/jax_is_rad/
🌴 904 pop up https://www.instagram.com/904popup/
🌴 Jacksonville Eats https://www.instagram.com/jaxeats/
🌴 The RAM https://riversideartsmarket.org/
6. Engage with your Jacksonville Community on Social Media
Engagement is key! Make it a point to respond to all comments, direct messages, and location tags promptly. Building authentic connections with your audience can transform casual followers into loyal customers.
Remember: Social media is a two-way street. Don’t forget to add your brand's unique voice and personality to your responses and comments to keep things fun and engaging!
AND THAT’S SOCIAL MEDIA MARKETING JACKSONVILLE STYLE.
By following these tips and staying true to your Floridian roots, you can unlock the full potential of social media to grow your business and building stronger relationships in the bold city we call home.
Ready to elevate your social media presence in Jacksonville? Partner with Socialkind Studio, your local boutique social media agency right here in Jacksonville, Florida. When it comes to social media marketing Jacksonville-based companies, we’ve got you covered.
Get in touch with us today, and let's work together to take your social media game to new heights!