8 Tasteful Social Media Post Ideas for Restaurants
*chefs kiss*
We’re still waiting for a “Smell” Feature—until then, here's how to get creative with your restaurant's social media! Whether you're running a cozy hole-in-the-wall cafe or an upscale Michelin-star restaurant, one thing's for sure—social media marketing should be on your menu. We’re serving you 8 mouthwatering content ideas that’ll keep your followers craving more. Ready to dig in?
8 Tasteful Social Media Post Ideas for Restaurants
1.In the mood for food.
Showcase your restaurant’s ambiance with shots that capture the essence of your interior vibe. Whether it's a moody and intimate setting or a bright and bustling atmosphere, this content can give potential diners a sense of what to expect when they visit.
It’s not just about the food—customers love good vibes. Hawkers Street Food showcases their asian inspired interior and one of a kind lighting—absolutely setting the mood.
2.Peek inside the kitchen.
Who doesn’t love a good behind-the-scenes look? Whether it's the food prep process, your chef at work, or fresh ingredients getting ready to make their way into the dish, BTS content adds a human touch to your brand. Show your audience what goes into creating their favorite meals.
Angie’s Subs videos are uncut and right out of the camera—this makes their Behind the Scenes content extremely authentic.
3.Hi, I’m your server tonight.
Get personal with your audience by introducing your team! Whether it’s your chef, your bartenders, or your servers, featuring them humanizes your brand and helps build a stronger connection with your community. It also gives your team the recognition they deserve.
No matter if it’s a (carousel) post or a reel—Cruisers is not missing the chance to feature their team.
Don’t have a strategy for your social media yet? Follow these tips.
4.Food is served.
It’s no secret that high-quality food photography can stop thumbs in their tracks. A well-shot, delicious-looking dish will have your audience double-tapping in no time. Showcase your best-sellers or seasonal specials with drool-worthy photos.
Orsay Jax just knows how to capture their beautifully plated meals. And if you thought posts were dead—just look at the engagement on these posts.
5.How’s Your food?
If waiters have one thing in common, it’s checking on their tables just when they shoved their mouths. Devouring the food—always speechless. It’s time to give your customers a way to shine. So show your loyal customers some love! Let them vocalize how much they loved your food or just give them a shoutout.
Whether it's highlighting a regular, or reposting customers who wear your branded gear (like Poe’s Tavern does with their famous shirts), customer appreciation posts go a long way in building loyalty.
6.Think outside the plate.
Jump on the latest social media trends! Whether it's participating in a popular TikTok challenge, creating fun Instagram Reels, or playing around with viral audio clips, these posts can help your restaurant stay relevant and engaged with younger audiences.
Heavy Handed LA understood the assignment and they know how to hit the spot (with some juicy burgers and fun trendy content).
Your feed is coming together, but your stories are still up in the air? Try these ideas.
7.Caution: Hot behind.
Give potential customers a better idea of what it’s like to dine at your restaurant. Whether it's a show stopping food presentation, a lively dinner service, or a special guest, action shots capture the energy and excitement of your dining experience.
These shots make you wish you were there—Chica Restaurant knows just how to get you off your phone and experience it yourself.
8.Thanks for dining with us.
We have all heard the sentence—stop, I have to take a picture of our food first.
Let your customers do the marketing for you! Encourage guests to share their dining experiences by posting photos and tagging your restaurant. Sharing User-Generated Content not only strengthens your (online) community but also provides authentic content that helps build trust with potential customers.
Don’t take our word for it… take theirs! That’s exactly what Taverna San Marco did and their customers ATE!
The Cherry on the top?
Collaborating with local (food) influencers can be a game-changer for your restaurant’s visibility. Their followers trust their opinions, and a glowing review can drive traffic your way!
It’s the new-age word of mouth of. Like, have you ever dined there? You absolutely need to get their Espresso Martini and creme brulée!
Want to make sure your influencer campaigns are a hit? Check out these tips.
READY FOR THE CHERRY ON TOP OF THE CHERRY?
These social media post ideas are just the start. Need help putting together a winning content strategy for your restaurant? We got you!
Reach out today, and let’s cook up something amazing!